# Instinct and Reason

- **Website:** <https://instinctandreason.com>
- **Primary alias:** `instinctandreason.com`
- **Founded:** 2002
- **Employees:** 11+
- **Location:** Surry Hills, New South Wales, Australia
- **Company kind:** PRIVATELY HELD

## Description

Instinct and Reason is a leading market research and social research consultancy based in Australia, catering to both global and local markets. With a strong focus on providing valuable market insights, they offer a wide range of services to solve marketing and social problems for their clients. Using data-driven analytics like modeling, choice modeling, and price optimization modeling, Instinct and Reason creates market insights that help businesses make informed decisions. They also employ qualitative market research methodologies like ethnography, focus groups, interviews, and online forums to gain a deep understanding of consumer behavior. Not limited to the commercial sector, Instinct and Reason also solve policy problems for Australian government organizations and optimize their marketing campaigns. They specialize in research for agricultural sectors, financial and insurance markets, consumer goods, public services, and government. They have extensive experience in researching various demographic groups, including over 55 years, baby boomers, and millennials. With their advanced market research techniques, Instinct and Reason is dedicated to providing strategic solutions and helping businesses thrive in their respective industries.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/instinctreason)
- [instagram](https://instagram.com/instinctandreason)
- [linkedin](https://linkedin.com/company/instinct-and-reason)
- [facebook](https://facebook.com/instinctandreasonptyltd)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_FMdtR8T/w/871/h/871/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774726883244)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_FMdtR8T/w/1024/h/215/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774726883083)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Viking | #55c6d5 | accent |
| Mine Shaft | #282828 | dark |
| Silver | #bbbbbb | light |

## Fonts

- -apple-system — asset _(system)_
- NonBreakingSpaceOverride — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_FMdtR8T/w/1500/h/500/idiZxpUae8.jpeg?c=1bxid64Mup7aczewSAYMX&t=1756474728571)

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_Source: <https://brandfetch.com/instinctandreason.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._