InterMedia Advertising is a full-service agency specializing in integrated direct response campaigns. With a comprehensive platform of strategic, media, analytic, and creative services, we are dedicated to driving efficient demand for our clients' products and services. Our expertise lies in media planning, buying, and optimization, which have always been the backbone of our clients' campaigns.

In fact, we spend up to 90% of an advertiser's budget on media purchase, ensuring maximum visibility and impact. To deliver unsurpassed efficiencies, we have developed a diverse framework of proprietary media networks. These networks accommodate any advertiser, especially those in the direct response arena.

Our team excels in market knowledge, buying clout, strong relationships, and uses AccuTrak®, our proprietary analytics system, to track and evaluate the effectiveness of every ad. This fine-tuning ensures that our clients' initial media plans evolve into profitable, ongoing advertising models. Founded in 1974 by Sydney Yallen, a media innovator with a remarkable career in the advertising industry, we have grown into an agency generating $850 million annually.

With a focus on providing the greatest media efficiencies and delivering maximum ROI for every media dollar, InterMedia Advertising is the go-to agency for impactful and successful direct response campaigns