# International Coffee Expo

- **Website:** <https://internationalcoffeeexpo.com>
- **Primary alias:** `internationalcoffeeexpo.com`

## Description

The Melbourne International Coffee Expo (MICE) is Australia's leading coffee-centric event, celebrated for uniting industry professionals since its inception in 2012. Held at the Melbourne Convention and Exhibition Centre from March 20 to 22, 2025, MICE has established itself as a critical platform for café owners, roasters, and equipment manufacturers to network and explore business opportunities. With over 15,000 attendees expected, the expo transforms into a hub of education, innovation, and experience, particularly highlighted during Melbourne Coffee Week.

MICE offers exhibitors a chance to showcase their brands, while sponsors gain exclusive access to decision makers within the coffee industry. Through its dynamic program, MICE fosters genuine relationships and promotes advancements within the coffee sector. As the premier event in the Asia Pacific, MICE continues to thrive as an essential gathering, encouraging collaboration and growth among coffee aficionados and professionals alike. Join the movement and discover what the coffee community has to offer at this unforgettable expo!

## Industries

- 🍔 Food and Drink
- 🍔 Beverages _(under Food and Drink)_
- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/MelbCoffeeExpo)
- [facebook](https://facebook.com/MelbCoffeeExpo)
- [instagram](https://instagram.com/melbournecoffeeexpo)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGO3m2yL7/w/1200/h/1200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1764024441419)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idGO3m2yL7/w/641/h/333/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1764024441121)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Paco | #491217 | dark |
| White | #ffffff | light |
| Jaffa | #f47b50 | accent |

## Fonts

- Raleway — asset _(google)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGO3m2yL7/w/1500/h/500/idSilLgwyL.jpeg?c=1bxid64Mup7aczewSAYMX&t=1722096664789)

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_Source: <https://brandfetch.com/internationalcoffeeexpo.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._