# In The Raw

- **Website:** <https://intheraw.com>
- **Primary alias:** `intheraw.com`
- **Employees:** 2+
- **Location:** New York, United States

## Description

In The Raw® is a renowned brand that offers a wide range of natural and authentic sweeteners. It all started when Marvin Eisenstadt, the founder of In The Raw®, ventured into the sugar-packing business in Brooklyn in 1956. Recognizing the growing demand for healthier alternatives, Marvin embarked on a quest to find a less-processed sugar, eventually introducing the delicious Turbinado sugar known as Sugar In The Raw®. This sparked a sweetening revolution in the late 1990s, with coffee houses across America adopting the little brown packets. Today, In The Raw® provides an array of sweeteners, including Stevia In The Raw®, Agave In The Raw®, Monk Fruit In The Raw®, and Sugar In The Raw® Organic White. With an unwavering commitment to authenticity, In The Raw® continues to expand its offerings, ensuring that customers have access to a variety of natural options. Explore their story and delightful recipes or visit them in Brooklyn to learn more about their exceptional products.

## Industries

- 🍔 Restaurants and Delivery _(under Food and Drink)_
- 🍔 Food and Drink

## Links

- [facebook](https://facebook.com/intheraw)
- [youtube](https://youtube.com/intherawsweeteners)
- [pinterest](https://pinterest.com/@intherawbrand)
- [linkedin](https://linkedin.com/company/in-the-raw)
- [instagram](https://instagram.com/intheraw)
- [twitter](https://twitter.com/intheraw)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iduN5phH1k/w/215/h/127/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1769310474367)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduN5phH1k/w/800/h/800/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788208302323)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tan | #cda278 | accent |
| White | #ffffff | light |
| Cedar | #371912 | dark |

## Fonts

- tg-comp — asset _(custom)_
- tg-comp — asset _(custom)_
- var(--font-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduN5phH1k/w/1500/h/500/idDWCWbvd0.jpeg?c=1bxid64Mup7aczewSAYMX&t=1769310474602)

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_Source: <https://brandfetch.com/intheraw.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._