# Insightful Accountant

- **Website:** <https://intuitiveaccountant.com>
- **Primary alias:** `intuitiveaccountant.com`

## Description

Insightful Accountant is your go-to source of independent news and information specifically tailored for small business advisors in the accounting technology field. Stay up to date on the latest news and developments from Intuit, Xero, Sage, and many other add-on products that serve the small business ecosystem. Unlike any other news source, Insightful Accountant offers in-depth insight and analysis to help you better serve your clients and grow your firm. Our team of experts, including Publisher and Managing Partner Gary DeHart, bring years of experience in media and accounting market to provide you with valuable content. Senior Editor and Technical Writer William 'Murph' Murphy is an Advanced Certified QuickBooks ProAdvisor with over 30 years of consulting experience. Bob Allard, VP of Sales & Business Development, has extensive experience in sponsorship and content advertising sales. In addition to articles and web seminars, Insightful Accountant also offers a free newsletter and social media updates to keep you informed. Sign up today to get exclusive access to our content and join our thriving community of SMB advisors.

## Industries

- 📊 Business and Consumer Services
- 💰 Finance
- 💰 Accounting and Auditing _(under Finance)_
- 🖥 Computers Electronics and Technology
- 📊 Business Services _(under Business and Consumer Services)_

## Links

- [youtube](https://youtube.com/channel/UCueK6XwHM9TxRUCGZ8rQAzg)
- [twitter](https://twitter.com/insightfulActnt)
- [linkedin](https://linkedin.com/company/intuitive-accountant)
- [instagram](https://instagram.com/insightful.accountant)
- [facebook](https://facebook.com/Intuitive-Accountant)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpRPW8tmm/w/700/h/90/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779701037460)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpRPW8tmm/w/276/h/276/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779701037553)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fun Blue | #145da0 | accent |
| Swamp | #000d0e | dark |
| Regent St Blue | #acd8eb | light |

## Fonts

- source-sans-pro — asset _(custom)_
- alegreya-sans — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpRPW8tmm/w/1500/h/500/idvhQfn58T.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779701037758)

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_Source: <https://brandfetch.com/intuitiveaccountant.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._