# The Internet of Behaviors Company

- **Website:** <https://iob.inc>
- **Primary alias:** `iob.inc`

## Description

IoB – The Internet of Behaviours Company specializes in enhancing the brick-and-mortar shopping experience by providing innovative solutions for retailers and their marketing teams. By leveraging data analytics, the company allows businesses to gain in-depth insights into shopper behavior, facilitating real-time dynamic targeting through digital displays. IoB empowers retailers to optimize their marketing ROI by delivering tailored messages to in-store customers, helping to bridge customer journey gaps through the anonymous capture of critical data on shopper demographics and behaviors. The company's state-of-the-art retail platform excels in both static and dynamic content management, ensuring that retailers can effectively engage with their customers. With a strong focus on understanding individual shoppers, IoB transforms the way retailers connect with their audience and measure their impact. Join IoB at the upcoming 2024 October NACS event to learn more about how they can revolutionize your retail strategy.

## Industries

- 🖥 Computers Electronics and Technology
- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🖥 Advertising Networks _(under Computers Electronics and Technology)_

## Links

- [linkedin](https://linkedin.com/company/the-internet-of-behaviors-company)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idmYpdPpNL/w/820/h/306/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781058718892)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmYpdPpNL/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1753832905476)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Elm | #218587 | accent |
| Mine Shaft | #222222 | dark |
| Pot Pourri | #f7ecea | light |

## Fonts

- proxima-nova — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmYpdPpNL/w/400/h/67/idDFe6UsWt.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781058718962)

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_Source: <https://brandfetch.com/iob.inc>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._