# Iris

- **Website:** <https://iriscommunications.com.pk>
- **Primary alias:** `iriscommunications.com.pk`
- **Founded:** 1997
- **Employees:** 11+
- **Location:** -Y Commercial Area Dha, Punjab, Pakistan
- **Company kind:** PRIVATELY HELD

## Description

Iris is a leading market research firm in Pakistan, passionate about understanding consumer behavior to help businesses thrive. Established over 25 years ago, Iris provides a wide array of services, including qualitative and quantitative research, social listening, and service quality audits. Their expertise extends to brand engagement, activations, and mysterious shopping initiatives, allowing clients to obtain actionable insights that enhance brand loyalty and consumer satisfaction.

Driven by a mission to partner closely with clients, Iris aims to assist them in making informed decisions and executing effective strategies. They envision a dynamic business landscape in Pakistan, supported by reliable data, while focusing on socio-political insights and workplace culture. The leadership team, including co-founders Huma Maqsood and Maryam Wazirzada, brings decades of experience in market research and corporate training. With a footprint across 100+ cities, Iris stands out as a trusted name in the industry, committed to delivering quality and innovation that empower organizations to reach their full potential.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [facebook](https://facebook.com/iriscommunicationspk)
- [instagram](https://instagram.com/iris_pakistan)
- [twitter](https://twitter.com/iriscomm1)
- [linkedin](https://linkedin.com/company/iris-communications-pakistan)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGUGHXUed/w/435/h/440/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772162253559)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idGUGHXUed/w/620/h/560/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772162253473)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #181818 | dark |
| Havelock Blue | #4778d9 | light |
| Chambray | #3b5998 | accent |

## Fonts

- var(--group-title-font) — asset _(custom)_
- Vidaloka — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGUGHXUed/w/1980/h/495/idrV6pz8zc.jpeg?c=1bxid64Mup7aczewSAYMX&t=1785933571428)

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_Source: <https://brandfetch.com/iriscommunications.com.pk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._