# Iron Edge

- **Website:** <https://ironedge.com.au>
- **Primary alias:** `ironedge.com.au`
- **Founded:** 2002
- **Employees:** 11+
- **Location:** Prahran, Victoria, Australia
- **Company kind:** PRIVATELY HELD

## Description

Iron Edge is a high-performance fitness equipment brand based in Australia. Established over 12 years ago, the company was driven by a desire to provide a better and more useful way of training athletes. With a focus on proven products that can enhance athletic performance, Iron Edge offers a wide range of fitness equipment that reflects over 100 years of strength training evolution. From traditional kettlebells that have been used by strongmen since the 1920s to modern innovations like Matrix's, Torsonator's, and Battling Ropes, Iron Edge stocks hundreds of products that can play a valuable role in any training program. Serious Training is at the core of Iron Edge's philosophy. They reject fads, gimmicks, and quick fixes in the fitness industry, emphasizing the importance of dedicated and consistent training. With a system that prioritizes training primal body movements, three-dimensional resistance, varied implements and intensity, frequent training, and incorporating pre-hab and re-hab protocols, Iron Edge is committed to helping athletes achieve their goals. Join Iron Edge's community and receive $30 off your next order, while staying up-to-date with the latest deals and training tips.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Links

- [facebook](https://facebook.com/ironedge)
- [linkedin](https://linkedin.com/company/iron-edge-australia)
- [instagram](https://instagram.com/ironedge_au)
- [twitter](https://twitter.com/Iron_Edge)
- [youtube](https://youtube.com/channel/UClKfVCvsIwG6YoLvPGT3jtw)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idbRvSqxSq/w/820/h/937/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788140984549)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbRvSqxSq/w/1999/h/1999/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788140985090)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Di Serria | #e0a156 | accent |
| Azure | #315aa5 | dark |
| White | #ffffff | light |

## Fonts

- HelveticaNowDisplay — asset _(custom)_
- HelveticaNowDisplay-Medium — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbRvSqxSq/w/1500/h/500/idDsN_IeAc.jpeg?c=1bxid64Mup7aczewSAYMX&t=1697229664152)

---

_Source: <https://brandfetch.com/ironedge.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._