The International Sports Technology Association (ISTA) is a leading global trade association focused on advancing the integration of technology in the sports industry. With a history that dates back to the early 2000s, ISTA has been at the forefront of optimizing the quantified athlete, providing brand analytics, and enhancing the fan experience through digital infrastructure. Recognizing the importance of modern technologies, ISTA works towards empowering diverse rights holders, protecting athletes, and creating happier fans.

By offering innovative methods and smarter technologies, ISTA ensures that sporting cultures worldwide have the necessary tools to succeed in a rapidly changing landscape. ISTA operates based on a global philosophy that highlights the importance of innovation and technology in enriching fan experiences, protecting athletes, and fueling investments. The association also follows key principles for growth, including tech-ready organizational structures, sports innovation fundamentals, best practice technology standards, and economic development roadmaps.

By partnering with ISTA, you will have the opportunity to influence the connection between entrepreneurship, economic development, and attractive sports assets. Together, we can capitalize on future scientific, medical, and engineering advancements to drive sports innovation and success