ITA Software, based in the United States, is a leading provider of innovative technology solutions for the travel industry. The company was founded in 1996 by Jeremy Wertheimer and Richard Aiken, two former computer science professors at the Massachusetts Institute of Technology (MIT). ITA Software specializes in developing advanced software solutions that optimize air travel planning, pricing, and booking processes.

Its flagship product, the QPX system, is a powerful airfare pricing and shopping platform utilized by airlines, online travel agencies, and global distribution systems. Headquartered in Cambridge, Massachusetts, ITA Software operates on a global scale, serving a wide range of clients in more than 50 countries. The company has established strategic partnerships with major airlines, such as American Airlines, British Airways, and Air Canada, enabling them to enhance their online booking capabilities and provide customers with accurate and comprehensive flight information.

In 2011, ITA Software was acquired by Google, which aimed to leverage its technology to enhance its own travel-related products and services. This acquisition strengthened ITA Software’s market position and expanded its reach to a larger user base. ITA Software has maintained its competitive edge by continuously innovating and improving its products.

It has introduced features such as flexible date searching, multi-city itineraries, and comprehensive fare rule displays, enabling users to find the best flight options based on their preferences easily. As of the latest available information, ITA Software remains a prominent player in the travel technology market, renowned for its advanced solutions and industry expertise. While specific financial details and market share are not publicly disclosed, its innovative approach and strong industry collaborations contribute to its favorable standing among competitors.

While there may not be recent major events or changes in the company's strategy or product lineup available, ITA Software continues to invest in research and development to deliver cutting-edge technology solutions that streamline and enhance the travel planning experience for both consumers and industry professionals. With the backing of Google and its ongoing partnerships, it is poised to further solidify its position as a leading provider of travel technology solutions