It allows anyone to sell their content and gives sellers complete control over their pricing, sales, and page design. Unlike other platforms, itch. io does not require content approval based on votes, likes, or follows - creators have the freedom to distribute their work as they please and make changes whenever they want.

In addition to being a marketplace, itch. io also features a diverse collection of unique and independent creations, both free and paid. It encourages users to explore and discover these creations.

The platform prioritizes empowering creators by providing them with detailed analytics and data about their content's performance. Creators can easily access information about upload resonance, download rates, and link performance through the creator dashboard. itch.

io supports various methods for creators to monetize their content, including pay-what-you-want pricing, pre-orders, early-access content, bundles, and crowdfunding projects. All purchases and donations on itch. io are pay-what-you-want above the minimum price, and creators have the option to set the minimum price to zero.

With an open revenue sharing model, itch. io allows sellers to configure the revenue split between themselves and the platform. This flexibility enables creators to choose the percentage that best suits their needs, whether it's 10%, 30%, or even 0%.

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