# It's About Timing

- **Website:** <https://itsabouttiming.com>
- **Primary alias:** `itsabouttiming.com`

## Description

It’s About Timing (IAT) is a veteran-owned small business owned and operated by Gabe and Andrea Walker. Based in the Texas Panhandle, the company focuses on timing events and races, with a particular presence in running and cycling. Its guiding message, “Precision. Passion. Performance. It’s About Timing,” reflects its focus on race timing.

Gabe and Andrea are avid runners, walkers, marathoners, and ultramarathoners, bringing personal familiarity with endurance events to their work. They also have years of experience supporting races in a range of roles, including registration, data entry, finish-line setup and teardown, and aid-station duties. This hands-on background informs the event services they provide.

The IAT website features information about upcoming events and separate sections for running and cycling events. Visitors can also find 2024 and 2025 results, frequently asked questions, blog posts, and contact information. It’s About Timing serves event organizers and participants in the Texas Panhandle through race-timing work grounded in practical experience and a connection to the running community.

## Industries

- 🏈 Sports
- 🏈 Running _(under Sports)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idgbA8R1Pb/w/174/h/86/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792775639119)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| San Juan | #2b5672 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/itsabouttiming.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._