# ERLY

- **Website:** <https://itserly.com>
- **Primary alias:** `itserly.com`

## Description

ERLY is a dermatologist-founded skincare brand focused on clinically tested, fragrance-free essentials for everyday use. Its approach keeps routines simple, pairing science-backed ingredients with formulas designed to support the skin barrier and healthy skin habits without overcomplicating daily care. The brand’s routine begins with Face Foam, a gentle facial cleanser, followed by hydrating, calming, or illuminating serums and a moisturizer suited to the time of day. Products include Daily Splash Hydrating Serum, Daily Dew Illuminating Serum, Daily Soothe Calming Serum, ERLY Start Moisturizer with SPF 40, and ERLY Night Moisturizer with Peptides. Daily Splash, described as a hydration-focused serum featuring three forms of hyaluronic acid, has received an Allure Best of Beauty award. ERLY also offers skincare kits, discovery sets, travel-size minis, and The Mixer Applicator Brush. Its online resources include an ingredient glossary and guidance for choosing products by skin type, including dry, dull, irritated, and acne-prone skin. Through straightforward essentials, ERLY aims to make effective skin care feel approachable and easy to maintain.

## Industries

- 🏝 Lifestyle
- 🏝 Beauty and Cosmetics _(under Lifestyle)_

## Links

- [instagram](https://instagram.com/erlyskin)
- [facebook](https://facebook.com/ERLYskin)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idDJB1pksg/w/694/h/351/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1737333170360)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idDJB1pksg/w/938/h/942/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791259089775)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Shakespeare | #47c3ca | accent |
| Eden | #185660 | dark |
| Cornflower Lilac | #ffa5a7 | light |

## Fonts

- Build — asset _(custom)_
- Signifier — asset _(custom)_

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_Source: <https://brandfetch.com/itserly.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._