# It's Fresh

- **Website:** <https://itsfresh.com>
- **Primary alias:** `itsfresh.com`
- **Founded:** 2010
- **Employees:** 11+
- **Location:** Heath, England, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

It’s Fresh is a UK-based agri-foodtech company developing sustainable post-harvest solutions for the global fresh produce industry. Its mission is to help more fruit and vegetables reach consumers in peak condition, reducing food waste and supporting a more sustainable supply chain. The company combines expertise in agronomy, fresh produce supply chains, materials science and packaging to create technology-led products that protect produce after harvest. Its work focuses on improved ethylene control, helping growers, packers and retailers achieve better returns while supporting a more enjoyable consumer eating experience. The company’s RYPEN technology is presented as part of its portfolio, alongside solutions for post-harvest and retail applications. By addressing losses during storage, transport and sale, It’s Fresh aims to prevent fresh produce waste and reduce the associated use of water, energy and land, as well as environmental impacts. The company also shares information about its mission, expertise and brand, and offers career opportunities for people with relevant experience in packaging and fresh produce.

## Industries

- ⛑ Biotechnology and Pharmaceuticals _(under Health)_
- ⛑ Health

## Links

- [facebook](https://facebook.com/itsfreshltd)
- [linkedin](https://linkedin.com/company/it)
- [twitter](https://twitter.com/itsfreshlimited)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idqcqXI2hi/w/820/h/302/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1719550508111)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqcqXI2hi/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792418815988)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tan Hide | #f7865e | accent |
| Everglade | #24512a | dark |
| White | #ffffff | light |

## Fonts

- Inter — asset _(google)_
- Gilroy — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqcqXI2hi/w/1500/h/500/idJr65r5Xl.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792418816171)

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_Source: <https://brandfetch.com/itsfresh.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._