# itSMF UK

- **Website:** <https://itsmf.com>
- **Primary alias:** `itsmf.com`

## Description

The association helps members access practical knowledge, education, resources and professional capabilities through a broad range of services and activities.

Membership benefits include a bookstore, member resources, an ITSM maturity assessment, a mentorship programme, professional development support and software selection assistance. Members can also use Betty Bee, an AI-powered knowledge assistant grounded in itSMF UK guidance and real-world case studies, to find relevant information and resources.

itSMF UK supports learning and collaboration through conferences, awards, webinars, masterclasses, meet-ups, simulations and communities of practice. Its annual ITSM conference offers industry presentations and networking, while the Professional Service Management Awards recognise outstanding individuals and teams. The Professional Skills Management Framework, based on SFIA 8, helps members assess and develop their skills and capabilities. With content including news, blogs, white papers and event recordings, itSMF UK provides ongoing support for service management professionals and organisations.

## Industries

- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_
- 🖥 Computers Electronics and Technology
- 🧪 Science and Education
- 🧪 Business Training _(under Science and Education)_

## Links

- [linkedin](https://linkedin.com/company/39945)
- [twitter](https://twitter.com/itsmfuk)
- [youtube](https://youtube.com/c/itSMFUKforum)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idpM5b8_bk/w/820/h/239/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792600344943)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpM5b8_bk/w/240/h/240/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792600345363)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Steel Blue | #4675b8 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Source Sans Pro — asset _(google)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpM5b8_bk/w/1500/h/500/idPlEYvJ8D.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792600345171)

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_Source: <https://brandfetch.com/itsmf.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._