# Normal

- **Website:** <https://itsnormal.com>
- **Primary alias:** `itsnormal.com`
- **Employees:** 11+
- **Location:** Haymarket, New South Wales, Australia
- **Company kind:** PRIVATELY HELD

## Description

NORMAL is a trusted brand that aims to make exploring your sexuality easier and more fulfilling. Founded by Lucy Wark and Georgia Grace, NORMAL provides information, confidence, and tools for a lifetime of great sex. With Lucy's decade-long wish for a reliable guide in mind, they created NORMAL to fill the gap. As a certified sex coach, Georgia has helped numerous clients overcome their sexual issues, and she now leads the creation of educational resources for NORMAL's users. NORMAL believes in the power of education, inclusivity, and sustainability. They fund the creation of expert-led digital education on topics like safety, consent, and pleasure. They also prioritize inclusivity by using clear and easy-to-understand language that doesn't assume users' sexual orientation or gender identity. Additionally, NORMAL is committed to sustainability and uses compostable mailers, reusable packaging, and digital product guides. Explore NORMAL's range of beautiful modern toys and benefit from their mission to make great sex the new normal.

## Industries

- 🛍 E-commerce and Shopping

## Links

- [facebook](https://facebook.com/Normal-Co-104573104999176)
- [instagram](https://instagram.com/normalco)
- [linkedin](https://linkedin.com/company/itsnormal)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id3DPSYCdJ/w/820/h/158/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782255805239)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3DPSYCdJ/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782255805319)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Wine Berry | #5b1d3d | accent |
| Mine Shaft | #333333 | dark |
| Spring Wood | #f5f0eb | light |

## Fonts

- Modern Era — asset _(custom)_
- Avenir Next — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3DPSYCdJ/w/200/h/133/idi6MmFmiL.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782255805430)

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_Source: <https://brandfetch.com/itsnormal.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._