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iUM

@ium.se

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To ensure our offerings meet both current and future client needs, we have joined forces with Initiative and UM, two world-leading, progressive, and future-forward media agencies. On January 20, 2021, Initiative and UM will launch in all Nordic countries. This move introduces a powerful, globally-oriented marketing solution, as well as a new organization that will truly make a difference for our clients, providing them with an efficient Nordic structure.


Through Initiative and UM, two of the most innovative media agencies in the world, we bring decades of local success and expertise to lead our clients to new achievements, supported by smart data, digital tools, and methodologies. By organizing ourselves around present and future client requirements, we aim to future proof their success. As we bid farewell to the iUM brand and welcome Initiative and UM, we are confident that our cooperative, Nordic approach will be the key to future accomplishments.


With the backing of our global network, we will enhance efficiency, communication, proactivity, and innovation, delivering tangible results to our clients. Initiative believes that understanding cultural flows is fundamental to comprehending the world, while UM is renowned for its vision of inclusion, diversity, and future-proof strategies. As a team, we are committed to constant evolution, growth, and upholding our values in an ever-changing world.


Reach out to Cato Heiskel Drægebø, Nordic CEO of Initiative, or Simone Westerberg, Nordic CEO of UM, to connect with us

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