Our aim is to help patients pay for their healthcare bills while assisting providers in accelerating their cash flow and improving patient satisfaction. With a non-recourse program that improves financial performance, iVitaFi allows health systems to concentrate on delivering quality care. Backed by a global private equity firm and partnered with a large federally insured financial institution, iVitaFi is uniquely positioned to make a significant impact in the patient finance world.

Our team of seasoned industry executives, including Greg Falconer as Chief Executive Officer, brings expertise in healthcare, information services, and technology to drive strategic vision and customer-focused solutions. We also have leaders like Chris Cox, Senior Vice President, Product, Strategy & Operations, who specializes in helping hospitals improve their patient collection targets, and Jay Roche, VP of Healthcare Sales, with extensive experience in healthcare revenue cycle management. Together, we are dedicated to helping hospitals and health systems revolutionize patient payments and enhance operating margins