@iwmagazine.com
iW Magazine is the definitive watch magazine in the U.S.
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With a rich history dating back to 1924, iW Magazine has established itself as a leading independent Swiss watchmaking company. They offer exceptional timepieces that combine impeccable craftsmanship with cutting-edge technology. Whether you're an adventurous diver, a racing enthusiast, or a lover of elegant design, iW Magazine has a collection for every taste and style.
The brand's commitment to creating performance watches that stand the test of time is evident in their impressive range of dive watches, including the renowned Blue Shark III. As one of the few independent and family-owned Swiss watch manufacturers, iW Magazine sets itself apart by offering exceptional products at competitive prices. Their core price range is between $1,000 and $4,000, with their popular divers' watches starting at around $1,100 - $1,200.
iW Magazine's customer base comprises modern-day adventurers with a connection to the water, who seek timepieces that reflect their spirit and lifestyle. Their demographic primarily includes individuals between the ages of 35 and 65, who value quality and are willing to invest in a Swiss-made timepiece. To enhance their visibility in the North American market, iW Magazine plans to engage in partnerships with digital and traditional media outlets, as well as run advertising campaigns.
While iW Magazine has a strong direct-to-consumer sales channel, they also recognize the importance of brick and mortar sales channels. They are focused on expanding their presence in targeted physical locations in Europe, North America, and beyond. With an innovative design process that combines proactive elements with consumer demands and trends, iW Magazine ensures that their timepieces remain timeless yet contemporary.
Overall, iW Magazine is a brand that offers a perfect blend of fashion and function, catering to the needs of watch enthusiasts around the world. With their exceptional craftsmanship, commitment to quality, and a wide range of collections, iW Magazine continues to pave the way for the future of Swiss watchmaking
Company Type
Public Company
Company Size
11-50
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