Iyk Bethany is a brand created by Ikechukwu, also known as Iyk, a self-driven entrepreneur and part-time blogger. As a Christian born in a Catholic family, Iyk doesn't confine himself to a particular church and attends any church close to where he stays during his frequent travels. Iyk believes that God is one, regardless of the church denomination.

Iyk Bethany aims to educate and enlighten people, especially Nigerians and Africans, about the dangers of superstitious beliefs that hinder progress in developing nations. Through his blog and social media platforms, Iyk shares content and stories to debunk misconceptions and challenge superstitious beliefs. He also documents his experiences while traveling to different African countries to shed light on these issues.

In addition to spreading awareness, Iyk Bethany also supports the less fortunate and strives to inspire and motivate others. With a focus on evoking love, compassion, and motivation, Iyk's ultimate goal is to make a positive impact and contribute to a more enlightened society