J2Ex is a brand that focuses on excellence and empowers individuals and organizations to take charge of their lives, projects, businesses, organizations, and schools. They offer a range of workshops and classes designed to provide strategic guidance and useful tools for personal and professional development. Some of their workshop offerings include Take Charge of Your Life!, Take Charge of Your Project!, Take Charge of Your Business!, Take Charge of Your Organization!, and Take Charge of Your School! workshops, among others.

J2Ex also provides mentoring services, as seen in the example of Nina Mapili mentoring Jihane Laraichi, an education entrepreneur in Morocco. Their approach to mentoring and coaching has been highly recommended, with mentees benefiting from strategic approaches and valuable tools for success. J2Ex believes in instilling a growth mindset in individuals and organizations, emphasizing the importance of learning and resilience in achieving personal and professional goals