# JAG

- **Website:** <https://jag.com.au>
- **Primary alias:** `jag.com.au`
- **Founded:** 1972
- **Location:** Richmond, Victoria, Australia

## Description

JAG is a renowned brand that has been a major player in the Australian fashion scene since its establishment in 1972 on Melbourne's popular Chapel Street. Founded by talented Australian designer Adele Palmer, JAG quickly became a staple brand known for its innovative and stylish casual wear. The brand's success led to its expansion into the United States, where it gained immense popularity amongst Hollywood celebrities like Robert Redford, Paul Newman, and John Lennon, who frequented JAG's boutique in Beverley Hills. Over the years, JAG has built a strong presence in the fashion markets of the USA, Canada, New Zealand, and Japan, thanks to its collaboration with top American retailers. Notably, JAG's claim to fame has always been its iconic JAG jeans, featuring the distinctive triangle logo, paired with effortless styling pieces. The brand's DNA has always revolved around premium jeans and sportswear that are expertly processed, stone washed, overdyed, and slightly recycled, bringing together comfort and style. With a commitment to customer satisfaction, JAG offers exceptional customer service, hassle-free returns, and a convenient online store locator. The brand also provides gift cards that are perfect for any fashion enthusiast. JAG is deeply connected to its roots and is proud to acknowledge and pay respect to the indigenous people of Australia, particularly the Gadigal people of the Eora Nation.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [youtube](https://youtube.com/channel/UCtQRlj3e5vk5_BJf954HIFA)
- [instagram](https://instagram.com/jag_aus)
- [linkedin](https://linkedin.com/company/cg-ja-pty.-ltd.)
- [facebook](https://facebook.com/JAGAustralia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idl3kmwCr2/w/2000/h/540/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773127993431)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idl3kmwCr2/w/360/h/360/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1748646418245)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bordeaux | #5f0018 | dark |
| White | #ffffff | light |
| Sanguine Brown | #963b40 | accent |

## Fonts

- Helvetica Neue — asset _(custom)_
- var(--main-font) — asset _(custom)_

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_Source: <https://brandfetch.com/jag.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._