@jaguar.com
Jaguar believes a car is the closest thing you create to something that is alive.
π’
Find anything inaccurate?
If you spot any mistakes on this brand profile, report to us.
Brand Logos
View allLogo
SVG
Logo
SVG
Icon
JPEG
About
Description
Jaguar is a luxury car manufacturer from the United Kingdom known for its sleek, elegant designs and high-performance vehicles. The company has a rich history dating back to its founding in 1922 by Sir William Lyons and William Walmsley as the Swallow Sidecar Company. It initially produced motorcycle sidecars before expanding into building bodies for passenger cars.
In 1935, it transformed into Jaguar Cars Limited and launched its first true Jaguar car, the SS Jaguar. Jaguar's headquarters are located in Whitley, Coventry, England. The facility serves as the company's main design and engineering center.
It houses numerous departments responsible for shaping the brand's distinctive design language and innovative technologies. Additionally, the headquarters include extensive testing facilities to ensure the highest levels of quality and performance for all Jaguar vehicles. Jaguar offers a range of luxury vehicles, including sedans, SUVs, and sports cars.
Its lineup includes notable models like the Jaguar XJ, XF, F-PACE, and F-TYPE. The company places a strong emphasis on combining performance, craftsmanship, and cutting-edge technology to deliver a superior driving experience. On a global scale, Jaguar operates in numerous countries and has established a significant presence.
The company is a subsidiary of Jaguar Land Rover (JLR), a British automotive company owned by Tata Motors of India. JLR operates across the globe, manufacturing vehicles in the UK, India, China, Brazil, and Slovakia. Notable subsidiaries include Land Rover, Jaguar's sister company, and Special Vehicle Operations (SVO), responsible for creating high-performance and customized vehicles.
In terms of market position, Jaguar has carved out a niche as a premium luxury car brand. It competes primarily with other luxury car manufacturers such as BMW, Mercedes-Benz, and Audi. While its market share is smaller compared to these established competitors, Jaguar has gained recognition for its design and driving dynamics, attracting a loyal customer base.
The brand has experienced significant growth and evolution in recent years. In 2008, Tata Motors acquired Jaguar Land Rover, providing the brand with stability and investment for expansion. Jaguar also embarked on an electrification journey, with the launch of its first all-electric vehicle, the Jaguar I-PACE, in 2018.
This move showcased the brand's commitment to sustainability and innovation. As of the latest updates, Jaguar is continuing to focus on electrification and has announced plans to become a fully electric luxury brand from 2025. This ambitious goal reflects the growing demand for electric vehicles and Jaguar's commitment to sustainable mobility.
The company's current status showcases its determination to redefine luxury in the automotive industry and remain a prominent player in the global market
Brand collections
View allLogos
Colors
Fonts
Images
Our mission is to keep every brand on-brand everywhere π
All services online
Top brand categories