Jamie's MOF is a brand dedicated to providing access to good, fresh, and nutritious food, as it recognizes that this is every child's human right. The brand offers the Ministry of Food program, which aims to teach individuals, families, and communities how to cook in a fun and engaging way. This eight-week course focuses on instilling basic kitchen and food skills using Jamie Oliver's recipes and resources, which have been specifically developed with nutrition and balance in mind.

The program utilizes behavior change techniques to encourage healthier eating habits. Independent evaluation has shown that it has a significant positive impact on dietary behavior, food choices, and cooking skills. Jamie's MOF partners with local councils, charities, and other organizations across the UK, Australia, and beyond to deliver the program.

By teaching people to cook, the brand believes it plays a vital role in combating diet-related diseases and giving individuals control over their health. Their evidence-based approach and ongoing commitment to data collection ensure that their course is effective in bringing about positive change