JA Nova Scotia is a brand that offers hands-on experiential learning in both the classroom and through extra-curricular activities. Their programs focus on three educational pillars: financial literacy, workplace readiness, and entrepreneurship. With the aim of inspiring and preparing young people, JA recruits volunteers from the business community to collaborate on program delivery.

This provides students with real-world business perspectives and ideas. In the entrepreneurship programs, students gain firsthand experience in running a business and work alongside mentors from their local business communities to develop strategies and manage companies. Financial literacy programs teach students skills such as budgeting, investing, and aligning financial choices with goals.

JA also inspires students to stay in school and succeed in future careers by helping them translate their interests and skills into practical job skills. JA Nova Scotia believes in the boundless potential of young people and is committed to market-based economics and entrepreneurship, as well as the power of partnership and collaboration