# Jason Hornung

- **Website:** <https://jasonhornung.com>
- **Primary alias:** `jasonhornung.com`

## Description

Jason Hornung is a direct-response advertising strategist with more than 20 years of experience helping businesses acquire customers and grow. Since 2013, he has managed more than $121 million in Meta advertising spend across 158 companies, applying a methodology he calls the AOA Way. His approach looks beyond ad campaigns to the full customer acquisition process, including offers, audiences, messaging, creative, landing pages, conversion rates, and follow-up.

Through his advertising services, Hornung develops campaign strategies, manages media buying, guides creative and messaging, and identifies opportunities to improve funnels and customer acquisition. He personally oversees a limited number of private client accounts, with prospective clients invited to complete a qualification process before arranging an assessment.

Hornung also founded Academy of Advertising, which offers free access to training, standard operating procedures, templates, frameworks, and other educational resources based on his experience. These materials help business owners, marketers, and agency operators learn to analyze campaigns and make more informed advertising decisions.

## Industries

- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Online Marketing _(under Business and Consumer Services)_

## Links

- [facebook](https://facebook.com/2xYourSales)
- [instagram](https://instagram.com/jason_hornung_)
- [twitter](https://twitter.com/JasonHornung)
- [youtube](https://youtube.com/channel/UCmvHvWJXBThLJjjehFETn5g)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_InuIiEj/w/312/h/56/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1731064380723)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_InuIiEj/w/512/h/512/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793645151818)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black Pearl | #03070d | dark |
| Cameo | #d9ac9a | light |
| Selective Yellow | #ffb503 | accent |

## Fonts

- var(--serif) — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_InuIiEj/w/1500/h/500/ide05UbfR7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731064380637)

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_Source: <https://brandfetch.com/jasonhornung.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._