Louis S Wolk JCC of Greater Rochester, located in Rochester, NY, is a brand deeply rooted in celebrating Jewish traditions and values. Their mission is to welcome the community at large to join together in exceptional events and activities that establish lifelong connections and enhance individual and collective well-being. The brand embodies several core values.

Kehillah, meaning community, creates a sense of belonging and nurtures social connections between members. Hachnasat Orchim, the mitzvah of welcoming guests, ensures that all members feel at home in the community center. Chesed, or loving-kindness, promotes compassion and improves well-being for all.

Kavod, honoring and respecting others, encourages authentic connections and embraces differences. Finally, Shmirat HaGuf, being our best selves, promotes comprehensive wellness and encourages continuous self-improvement. At Louis S Wolk JCC, they offer a wide range of products and services, including fitness and recreation, aquatics and swim lessons, group fitness classes, sports and recreation, personalized wellness spa, Jewish education and events such as the Jewish Book Festival and Jewish Film Festival, arts and culture including theater performances, and programs for active adults and families.

They strive to create an environment where all individuals can embrace their authentic selves while fostering a strong sense of community