JISR is a brand that brings together academics and enterprises in the Middle East and North Africa (MENA) region. The name JISR means bridge in Arabic, reflecting their mission to provide and facilitate applied research and coaching services. They focus on improving the future fitness of medium-sized European enterprises operating in the MENA countries.

The MENA region is undergoing major changes, driven by environmental, demographic, sociopolitical, technological, and economic factors. Decision-makers in European enterprises often struggle to navigate this dynamic environment, lacking the capabilities of multinational companies or governments. That's where JISR comes in.

JISR offers non-profit services to help these enterprises understand the changing landscape and improve their future fitness to achieve their objectives. Their applied research and coaching activities are tailored to the specific needs of each sector or project. Additionally, JISR can connect businesses with a network of regional experts when necessary.

Founded by the Dutch non-profit foundation, Stichting Pionier Instituut, JISR is dedicated to enhancing socioeconomic relations between Europe and the MENA region. Contact them at 25 Platina Road, The Hague, Netherlands, or via email at info@jisr. eu