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Aton.JL | Reykjavík

@jl.is

Aton.

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About

Description

Aton. JL is a communication company that excels in navigating complex and ever-changing environments. We work closely with our clients to achieve their goals by shaping and implementing effective strategies.


Our skilled team understands the importance of clear communication in intricate and diverse landscapes. We shape your messages, find the best channels to deliver them, and ensure their successful execution. Our corporate strategy formulation establishes the purpose and objectives of your organization.


This becomes the guiding light for all decision-making and actions, aligning them with your set goals. Every aspect of your brand, from its appearance to its tone and voice across various media, is shaped by our structured branding. Our comprehensive communication plan covers all the essential elements to guide your interactions, ensuring a consistent and impactful experience for your customers.


With in-depth media analysis, we evaluate media coverage, news interactions, and social media responses. This provides us with a clear picture of opportunities and threats in collaboration with our sister company dAton, offering automated monitoring, precise data analysis, sentiment analysis, and custom solutions. We utilize our expertise within Aton.


JL for analysis to interpret and draw meaningful insights from various data types. By focusing on what matters most, we evaluate the impact on your company or how the information can be leveraged in your journey. Creative thinking and tailored approaches lead to tangible results, which is why we emphasize the importance of design in advertising, environmental messaging, presentations, reports, and wherever your brand is visible.


Effective design and strategies ensure that your business is always presented in the right way, supporting your company's vision and building trust and recognizability. Direct communication is sometimes the best way to engage and inform people directly. Our extensive knowledge of politics, public administration, and the business world can be an essential tool in delivering your messages effectively to the right audience.


Movies can convey what words alone cannot. Films - short, long, animated, live-action, on TV, in cinemas, or on social media - have never been more important as a medium. That's why we prioritize having people with knowledge and experience in filmmaking right from the start.


Sometimes the best way to convey an idea is through an article, a radio show, or a speech. Targeted and well-written content, with specific goals in mind and expertise on the subject, can create discussion, persuade people to make the right decisions, and build a strong reputation. Good ideas communicated in the right way create better engagement.


Well-prepared answers, responses, and key points, along with performance training, can make all the difference when dealing with complex issues. Specific guidance can be especially valuable, and we also provide guidance for negotiation committees and negotiation techniques. Regular communication with the media is better managed when it's approached with clear and organized strategies.


As the media landscape constantly changes, knowing the right communication channels is crucial for direct engagement with the media. Internal communication is essential for informed employees who are connected to the company's activities and strategies. This creates a sense of belonging and ensures that everyone feels like they are part of the big picture, becoming allies in fulfilling the overall vision.


Companies and organizations with good internal communication are sought-after workplaces in a competitive market for talented individuals. Well-prepared performances in the media or in public settings create opportunities and help us avoid pitfalls. Media training, with experienced guidance, prepares you for media appearances, events, and meetings so that nothing catches you off guard or is left unsaid.


Good crisis management starts when everything is going well. It's important to have a clear strategy on how to respond when crises occur. We can assist you swiftly and securely when an unforeseen situation arises.


Strong relationships

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