J. M. Generals is an online e-commerce shop offering exclusive products that are crafted with meticulous attention to detail and sustainable values.

They collaborate directly with producers, artisans, and makers who utilize handcrafted production practices, resulting in beautifully designed products that integrate technique and design. Their product range includes a diverse selection of items, such as handcrafted lifestyle home decor, American cashmere textiles, and bath + body products. Each collection is inspired by a variety of mediums and is crafted with a classic, pure, and minimalist design philosophy.

J. M. Generals sources every component thoughtfully, prioritizing ethical production practices, recycled materials, and domestic sourcing whenever possible.

The brand's commitment to sustainability extends to their distribution model as well. By offering their exclusive products directly on their site, J. M.

Generals ensures that their partners are compensated fairly, allowing them to sustain their practices and livelihoods. One of their standout offerings is their American Cashmere textiles, made from prime fiber sourced from independent farms across the US. J.

M. Generals was inspired by the farmers' dedication to quality, ethical processing, and care for their animals. Each product crafted with this luxuriously soft American Cashmere fiber is a testament to their warm pride and commitment to excellence.

J. M. Generals is the brainchild of Jeffrey Monteiro, a renowned New York-based designer who is passionate about creating conscious living essentials.

With their dedication to design, collaboration, and sustainability, J. M. Generals is redefining the way we think about the products that enrich our immediate environment