Joan Price is a brand that focuses on promoting ageless sexuality and helping seniors enjoy lifelong sexual pleasure, whether partnered or solo. Joan, an author and speaker, is widely recognized as an advocate for ageless sex. Her work has earned her various titles in the media, including senior sexpert and the beautiful face of senior sex.

Joan's journey began after falling deeply in love with artist Robert Rice at the age of 57. Their passionate love affair challenged society's perception of older people as sexless, inspiring Joan to write the book Better Than I Ever Expected: Straight Talk about Sex After Sixty to celebrate the delights of older-life sexuality. Motivated by the overwhelming response to her first book, Joan went on to write Naked at Our Age: Talking Out Loud about Senior Sex, a self-help guide addressing readers' challenges.

This book garnered multiple awards and testimonials from readers who claimed it saved their marriages. Building on this success, Joan published The Ultimate Guide to Sex After 50: How to Maintain – or Regain! – a Spicy, Satisfying Sex Life, a comprehensive guidebook for seniors of all genders and orientations. Additionally, Joan felt compelled to write Sex After Grief: Navigating Your Sexuality After Losing Your Beloved, which provides support for individuals seeking to recapture their sexuality after the loss of a partner.

To further educate and empower individuals, Joan collaborated with sex educator jessica drake to create the instructional film jessica drake's Guide to Wicked Sex: Senior Sex Edition. This film explores how sex changes with age and offers guidance for maintaining a healthy and fulfilling sex life. As a seasoned speaker, Joan Price travels nationally and internationally, engaging diverse audiences in conversations about ageless sex.

Moreover, Joan is a fitness professional who emphasizes exercise as a treat, not a treatment. Her books, including The Anytime, Anywhere Exercise Book: 300+ Quick and Easy Exercises You Can Do Whenever You Want, have helped individuals incorporate enjoyable fitness routines into their lives. Overall, Joan Price is a brand that champions sexual wellness and fitness for seniors, providing invaluable resources, books, speaking events, and films to support individuals seeking to embrace a fulfilling and pleasurable life at any age