JOE & THE JUICE is a Danish coffee and juice bar chain founded in 2002 by Kaspar Basse. The company is headquartered in Kolding, Denmark. It started as a small juice bar in Copenhagen and quickly gained popularity for its fresh-pressed juices and trendy atmosphere.

The main products and services offered by JOE & THE JUICE include freshly brewed coffee, handcrafted juices, sandwiches, and smoothies. The menu features a variety of options made with high-quality ingredients and offers a healthy and refreshing dining experience for its customers. Over the years, JOE & THE JUICE has expanded its operations globally.

It currently has more than 300 stores across Europe, Asia, and North America. The company has established notable partnerships, such as a joint venture with the German airline Lufthansa, to offer its products on international flights. In terms of its market position, JOE & THE JUICE has experienced significant growth and success.

It has positioned itself as a popular lifestyle brand, attracting both health-conscious individuals and coffee lovers. With its stylish and vibrant stores, the company has created a unique atmosphere that sets it apart from its competitors. The brand has witnessed several major events and achievements.

In 2017, it received a significant investment from General Atlantic, a global growth equity firm, which allowed it to further expand its presence worldwide. Additionally, JOE & THE JUICE has continuously evolved its product lineup, adding new flavors and offerings to cater to changing consumer preferences. As of the latest updates, JOE & THE JUICE continues to expand its reach and open new stores in various locations.

The company strives to maintain its reputation for providing exceptional quality and service while staying true to its core values of health, happiness, and sustainability. In conclusion, JOE & THE JUICE is a Danish coffee and juice bar chain known for its fresh-pressed juices, handcrafted coffees, and vibrant store atmosphere. With its global expansion and strong market position, the company has established itself as a leading player in the industry, offering a unique and refreshing experience to its customers worldwide