# Johnson Outdoors

- **Website:** <https://johnsonoutdoors.com>
- **Primary alias:** `johnsonoutdoors.com`
- **Other aliases:** `US4791671088`, `JOUT`
- **Employees:** 1,001+
- **Location:** Racine, Wisconsin, United States

## Description

Johnson Outdoors is a leading global manufacturer and marketer of outdoor recreational products headquartered in Racine, Wisconsin, United States. The company was founded in 1970 by Samuel C. Johnson and initially operated as a division of the SC Johnson & Son, Inc. Since then, Johnson Outdoors has become an independent company focused solely on outdoor recreational products. The company's headquarters in Racine, Wisconsin, serves as the hub for administration, research and development, manufacturing, and marketing activities. Spanning over 100,000 square feet, the facility houses advanced technology and state-of-the-art equipment to support the production of high-quality outdoor equipment. Johnson Outdoors offers a diverse range of products and services catering to outdoor enthusiasts. Its main product categories include watercraft, camping gear, diving equipment, fishing gear, and marine electronics. The company's renowned brands include Old Town Canoes & Kayaks, Ocean Kayak, Eureka!, Jetboil, Humminbird, and Minn Kota. Operating globally, Johnson Outdoors has established a strong presence through subsidiaries, partnerships, and joint ventures. One of its significant subsidiaries is Aqua Lung International, a leading manufacturer of scuba diving equipment. Furthermore, the company has entered into collaborations with various organizations to enhance its product offerings and expand market reach. With a robust global distribution network, Johnson Outdoors has positioned itself as a key player in the outdoor recreational market. Its commitment to innovation, high-quality craftsmanship, and customer satisfaction fuels its success. The company maintains a competitive edge through continuous research and development, resulting in cutting-edge products that resonate with customers worldwide. Over the years, Johnson Outdoors has achieved several milestones and received numerous accolades for its products and services. It has consistently launched innovative products, introduced pioneering technologies, and expanded into new markets. These efforts have bolstered the company's growth and solidified its reputation as an industry leader. As of the latest available information, Johnson Outdoors continues to thrive in the outdoor recreational market. It remains dedicated to delivering exceptional products that inspire memorable experiences in the great outdoors. With a customer-centric approach and a global perspective, the company keeps evolving to meet the ever-changing demands and preferences of outdoor enthusiasts.

## Industries

- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_
- 🏈 Sports
- 🏈 Water Sports _(under Sports)_

## Links

- [facebook](https://facebook.com/johnsonoutdoors)
- [linkedin](https://linkedin.com/company/johnson-outdoors)
- [instagram](https://instagram.com/johnsonoutdoors)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idLXt5DCER/w/460/h/460/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1789833820663)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Thunder | #231f20 | dark |
| Froly | #f06770 | light |
| Alizarin Crimson | #e91b2c | accent |

## Fonts

- Forza SSm A — asset _(custom)_
- Avenir55Roman — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLXt5DCER/w/1128/h/191/idiaLtDj7e.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781420425695)

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_Source: <https://brandfetch.com/johnsonoutdoors.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._