JOIE 2 VIVRE is a brand that aims to help individuals find the spark within themselves, no matter who they are or what difficulties they face. They offer a wide range of products and services that cater to various aspects of personal growth and spiritual development. Their offerings include articles and videos on topics such as self-belief, education, health, and the study of language laws.

They also provide prayers, including the Tikoun Haklali in Hebrew and French, as well as phonetic versions. Additionally, they offer resources for women, such as the study of Likoutey Moharan texts. The brand also offers a variety of entertainment options, including books, e-books, audiobooks, and Judaica items.

They have a dedicated section for various formations and courses, allowing individuals to further deepen their knowledge and understanding. Overall, JOIE 2 VIVRE aims to empower individuals on their personal journeys and provide the tools and resources they need to find joy, fulfillment, and spiritual growth