# Josh Holyfield

- **Website:** <https://joshholyfield.com>
- **Primary alias:** `joshholyfield.com`

## Description

Josh Holyfield is a multifaceted brand founded by an Army Veteran with over 15 years of naval experience. Known for his passion for fitness and transformative coaching, Josh began weightlifting in 2005 as a means to overcome the mental and emotional challenges of military service. Since launching The Josh Holyfield Project in 2019, he has empowered over 40,000 men with the knowledge and tools to change their physical and mental well-being through sustainable habits. The brand offers a variety of products and services, including customized workout programs, group and one-on-one coaching, and motivational resources. Josh also hosts the Make America Swole Again podcast, sharing no-nonsense insights into fitness and entrepreneurship. In addition to coaching, the brand features an extensive line of apparel—including hoodies, tees, and accessories—along with Alpha Forge Coffee, which supports veterans. With a commitment to fostering confidence and resilience, Josh Holyfield is dedicated to helping individuals reclaim their strength and purpose.

## Industries

- ⛑ Health
- ⛑ Nutrition Diets and Fitness _(under Health)_
- 🧪 Business Training _(under Science and Education)_
- 🧪 Science and Education
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/jjh_lifts)
- [instagram](https://instagram.com/josh.holyfield)
- [youtube](https://youtube.com/channel/UCQx2MkYiayaxyi4uhyOOdug)
- [facebook](https://facebook.com/joshholyfieldpd)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/ideNGoHl-J/w/1024/h/373/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1784863973109)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ideNGoHl-J/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1725841031807)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Guardsman Red | #c80000 | accent |
| Cod Gray | #0a0a0a | dark |
| Wild Sand | #f5f5f5 | light |

## Fonts

- Glegoo — asset _(google)_
- Inter — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ideNGoHl-J/w/1500/h/500/id4pCw5YDQ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1725841031980)

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_Source: <https://brandfetch.com/joshholyfield.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._