# Joshua Baker

- **Website:** <https://joshuabaker.com>
- **Primary alias:** `joshuabaker.com`

## Description

Joshua Baker is a London-based software engineer and designer who builds, designs, and leads digital products for organisations worldwide. With more than 20 years of experience, he has worked on products and initiatives influencing revenue, company valuations, fundraising, and policy. His current focus is building at the frontier of artificial intelligence.

Baker’s portfolio spans more than 140 projects across over 15 sectors and four continents. The work includes fintech and payments, healthcare, property, media, sport, and technology, with projects connected to organisations such as Banked, Pure Sports Medicine, The Dots, Microsoft, the BBC, and Unilever. His experience brings together engineering, design, and product leadership, helping teams shape and deliver solutions while accounting for future needs and changes.

Based in London and working globally, Baker presents selected projects, information about his background, and contact details through his personal website. Testimonials from clients and colleagues highlight his creativity, entrepreneurial outlook, technical ability, ownership, and contribution to improving the work beyond the initial brief.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [twitter](https://twitter.com/joshuabaker)
- [instagram](https://instagram.com/joshuabaker)
- [github](https://github.com/joshuabaker)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idBMsUTIm9/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1791188274337)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBMsUTIm9/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791188274423)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Coral | #fa7849 | accent |
| Catalina Blue | #07177a | dark |
| White | #ffffff | light |

## Fonts

- ui-sans-serif — asset _(custom)_
- var(--font-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBMsUTIm9/w/1500/h/500/idgggdIXre.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791188274579)

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_Source: <https://brandfetch.com/joshuabaker.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._