# JTI

- **Website:** <https://jti.de>
- **Primary alias:** `jti.de`

## Description

JTI, headquartered in Geneva, Switzerland, is a pioneering global company in the tobacco and vaping industries, dedicated to innovation and sustainability. With a diverse workforce of over 46,000 employees spanning more than 130 markets, JTI emphasizes quality and consumer satisfaction at its core. The company's renowned brands, including Winston, Camel, Mevius, LD, Logic, and Ploom, reflect its commitment to evolving consumer needs through next-generation experiences.

JTI not only prioritizes product excellence but also actively engages in community investment and sustainability initiatives, aiming to provide essential resources like clean water and sanitation to millions by 2025. The company’s holistic approach encompasses tackling illegal tobacco trade, promoting diversity and inclusion, and driving reduced-risk product development. JTI’s mission revolves around creating fulfilling moments for consumers while safeguarding the future of our planet. This unique blend of consumer dedication and responsible business practices positions JTI as a leader in the rapidly changing landscape of tobacco and vaping products.

## Industries

- 🏝 Lifestyle
- 🏝 Tobacco _(under Lifestyle)_

## Links

- [twitter](https://twitter.com/JTI_global)
- [facebook](https://facebook.com/JTIcareers)
- [linkedin](https://linkedin.com/company/jti)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id_IyGGOnW/w/820/h/613/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1721947474676)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_IyGGOnW/w/381/h/381/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1721947474769)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #333333 | dark |
| Seashell | #f1f1f1 | light |

## Fonts

- Cambay — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_IyGGOnW/w/1500/h/500/id3S--uLWW.jpeg?c=1bxid64Mup7aczewSAYMX&t=1721947474461)

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_Source: <https://brandfetch.com/jti.de>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._