# Jules Borel

- **Website:** <https://julesborel.com>
- **Primary alias:** `julesborel.com`

## Description

Jules Borel & Co. Founded in 1918 by Swiss-born Jules Borel, the brand has a rich history of serving customers with exceptional products and services. After arriving in America, Jules and his family traveled around the country, selling watch parts door-to-door. In 1920, they established a permanent location in Kansas City, Missouri. Today, Jules Borel & Co. Specializing in watch parts, watch and jewelry tools, and high-end watch repair equipment, the brand is known for its outstanding customer service. Upholding the legacy of its founder, the company is committed to providing top-notch products and maintaining an honorable reputation. The brand offers a wide range of advanced tools and equipment from renowned brands like Witschi, Bergeon, Elma, and Roxer. If you can't find a product online, you can browse through their catalogs and flyers. Ordering is easy—simply email, fax, or call the order desk. For any questions or assistance, their dedicated customer service team is available on weekdays. With Jules Borel & Co., you can expect quality, reliability, and a commitment to excellence in the watchmaking and jewelry industry.

## Industries

- 💎 Luxury
- 💎 Luxury Watches and Jewelry _(under Luxury)_
- 🛍 E-commerce and Shopping

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idOeLgKofW/w/532/h/428/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1769742572262)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| White | #ffffff | light |
| Lochmara | #037cc2 | accent |

## Fonts

- Playfair Display — asset _(google)_
- Open Sans — asset _(google)_

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_Source: <https://brandfetch.com/julesborel.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._