# Jumei

- **Website:** <https://jumei.com>
- **Primary alias:** `jumei.com`
- **Employees:** 1,001+
- **Location:** Beijing, Beijing, China

## Description

Jumei International Holding Limited, commonly known as Jumei, is a leading e-commerce platform for beauty products in China. Founded in 2010 by Leo Chen and validated by Sequoia Capital, the company's headquarters is located in Beijing, China. Jumei primarily offers a wide range of beauty and skincare products, including cosmetics, personal care items, and fragrances. It operates a business-to-consumer (B2C) platform where customers can purchase these products on its website and mobile app. The company focuses on delivering a high-quality shopping experience by offering genuine products from various international and domestic brands. On a global scale, Jumei has expanded its presence to other countries such as Japan, South Korea, and the United States. The company has a subsidiary called Jumei Global, which specializes in cross-border e-commerce and provides a platform for global consumers to access high-quality beauty and healthcare products from China. Jumei has made notable partnerships to enhance its market position. In 2014, it formed a strategic alliance with Alibaba Group, which resulted in Alibaba investing in the company. This partnership allowed Jumei to access Alibaba's vast online infrastructure, benefiting its expansion and growth. In terms of market position, Jumei has become one of the leading beauty e-commerce platforms in China. It has gained a significant share of the market through its wide product selection, competitive pricing, and consistent focus on customer satisfaction. The company has established a strong brand reputation and is recognized for its commitment to providing authentic products. In recent years, Jumei has actively expanded its product lineup, including collaborations with popular influencers and celebrities. This approach has helped the company further penetrate the beauty market and attract a wider customer base. As of the latest information available, Jumei continues to be a prominent player in the Chinese beauty e-commerce industry. While its current status and latest updates are not specifically mentioned, the company is well-positioned to capitalize on the growing demand for beauty products in China and maintain its market share in the industry.

## Industries

- 🏭 Heavy Industry and Engineering
- 🏭 Chemical Industry _(under Heavy Industry and Engineering)_
- ⛑ Health
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idT7uLf9X7/w/1000/h/500/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1764051400249)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| White | #ffffff | light |
| Razzmatazz | #ed1466 | accent |

## Fonts

- Tahoma — asset _(custom)_
- 微软雅黑 — asset _(custom)_

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_Source: <https://brandfetch.com/jumei.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._