# Nike

- **Website:** <https://jumpman23.com>
- **Primary alias:** `jumpman23.com`

## Description

Jordan Brand is Nike’s basketball-rooted label, combining athletic performance with streetwear and cultural storytelling. Its range serves men, women and children, with products spanning footwear, apparel and accessories. Shoes include signature basketball models, lifestyle designs and golf footwear, with collections featuring Air Jordan 1, Air Jordan 11 and Air Jordan 13, alongside newer releases such as the Tatum 5. Apparel includes basketball clothing, tops, hoodies, jackets, shorts, pants and tights, while accessories include bags, backpacks, hats, beanies, socks and basketballs.

The brand’s offerings extend across sports including basketball, golf, baseball and football, as well as everyday streetwear. Jordan highlights collaborations and stories that connect sport, heritage and broader culture. Featured collections include Jordan Brand x Space Jam, while the AJ1 Low “HU” honors Howard University. Performance details also feature in signature designs, such as the Tatum 5’s mid-foot strap, created for lockdown. Customers can explore new arrivals, best sellers, featured styles and Jordan releases through Nike’s online store, which also provides product guidance, shopping support, returns and membership services.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏈 Sports
- 🏈 Basketball _(under Sports)_

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idCvw6RHjV/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792573055613)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Shark | #1f1f21 | dark |
| Anzac | #e3a458 | light |
| Nutmeg | #7a4227 | accent |

## Fonts

- Helvetica Now Text — asset _(custom)_
- Neue Frutiger Arabic — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idCvw6RHjV/w/1500/h/500/idC6K8BaUK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1708570610317)

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_Source: <https://brandfetch.com/jumpman23.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._