Junior City is a leading brand in market research and insights for children and families. Their mission is to provide valuable consumer and shopper insights to various stakeholders, including manufacturers, distributors, and institutions, in order to understand and cater to the unique needs of the youth market. Junior City offers a comprehensive range of services to help clients gain a deep understanding of children's preferences, consumption habits, demands, and behaviors.

They also provide operational recommendations, including optimization strategies and effective communication methods tailored to the target audience. With a focus on in-store visibility and appropriate communication channels, Junior City assists clients in making informed decisions and driving successful activations. If you're a parent who wants to voice your opinion, you can join their online study community.

Junior City is the go-to brand for transforming kidsights into actionable insights