Jurn is a brand that specializes in reverse dieting, a strategy that can boost metabolism, minimize fat gain, and help individuals maintain their weight loss progress. Reverse dieting involves gradually increasing caloric intake after a period of calorie restriction, allowing the body to adjust to a higher intake of food without experiencing rapid weight gain or metabolic adaptation. By slowly increasing caloric intake and monitoring the body's response, individuals can train their bodies to burn more calories and improve their metabolic rate.

Jurn emphasizes the importance of working with a registered dietitian to ensure safe and effective implementation of reverse dieting. They provide guidance and support throughout the process, helping individuals transition from calorie-restrictive diets to a more balanced and sustainable approach. By following a nutrient-dense diet, engaging in regular physical activity, and gradually increasing caloric intake, individuals can use Jurn's reverse dieting method to achieve their desired physique while maintaining their health and well-being