Just Peachy Basics is a brand founded by Victoria Chuard in 2020. Originally from Toronto, Canada, Victoria was inspired to start the brand after becoming aware of the environmental impact of disposable diapers and their potential harm to babies' health. Just Peachy offers a range of products that prioritize sustainability and eco-consciousness.

Their flagship product is the world's first easy-fit cloth diaper, designed to fit newborns to potty training with a pull-up style that allows for mess-free poop changes. In addition to cloth diapers, they also offer zero-waste diaper care products and their Feel Good kids underwear, made from super soft and environmentally responsible TENCEL Modal fabric. Just Peachy aims to empower parents to make better choices for their children and the planet, while simplifying eco-conscious parenting