# Lazada

- **Website:** <https://k1paten.com>
- **Primary alias:** `k1paten.com`

## Description

**Lazada Group** is Southeast Asia's leading eCommerce platform, established in 2012 and operational across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group, Lazada harnesses state-of-the-art technology, logistics, and payment solutions to revolutionize retail in the region.

Central to Lazada's offerings is **LazMall**, a vast virtual mall that connects shoppers to over 32,000 trusted international and local brands, ensuring product authenticity, swift delivery, and hassle-free returns. Additionally, **Lazada Marketplace** enables retailers to tap into millions of customers, providing comprehensive services such as secure transactions and marketing analytics that enhance seller success.

Lazada is also committed to easing eCommerce adoption through its secure payment infrastructure, catering to varying customer preferences across the region. With strategic investments in logistics and a robust technology stack designed to improve shopping experiences, Lazada aims to serve 300 million customers by 2030, making it a pivotal player in Southeast Asia’s retail landscape.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idldHnj5Bi/w/210/h/63/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740213964999)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idldHnj5Bi/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740213965105)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Silver Chalice | #a0a0a0 | accent |
| Temptress | #430000 | dark |
| Wild Rice | #eded8d | light |

## Fonts

- Roboto-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idldHnj5Bi/w/1500/h/500/idXGrPdp0r.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740213964865)

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_Source: <https://brandfetch.com/k1paten.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._