# Not Fake Adam Kalsey

- **Website:** <https://kalsey.com>
- **Primary alias:** `kalsey.com`

## Description

Not Fake Adam Kalsey is a brand that encompasses the blog of Adam Kalsey, offering a unique and in-depth perspective. With rich, full-bodied content that carries a hint of nutty earthiness, this brand delivers thought-provoking insights. The brand focuses on various topics, including lagging outcomes and leading indicators, aiming to help individuals and teams measure their goals effectively. It explores the challenges faced by teams when setting measurable outcomes and provides insights into how to overcome these obstacles. Furthermore, Not Fake Adam Kalsey explores the concept of outcome-driven work, emphasizing the importance of prioritizing impactful outcomes over mere outputs. It provides guidance on how to reframe output goals as behavior changes in order to address long-term, ill-defined problems. Overall, Not Fake Adam Kalsey brand offers valuable information and strategies to help individuals and teams navigate the complexities of goal setting and create meaningful changes in their endeavors.

## Industries

- 📊 Business and Consumer Services
- 🧪 Science and Education
- 🧪 Business Training _(under Science and Education)_
- 📊 Business Services _(under Business and Consumer Services)_
- 🧪 Education _(under Science and Education)_

## Links

- [twitter](https://twitter.com/akalsey)
- [github](https://github.com/akalsey)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvw0EGUAx/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774269080251)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cerulean | #00a8e7 | accent |
| Venice Blue | #096385 | dark |
| Marzipan | #f7d79e | light |

## Fonts

- yaquote_script_personal_useRg — asset _(custom)_
- bebas_neueregular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvw0EGUAx/w/1500/h/500/idQxyfWLTM.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774269080433)

---

_Source: <https://brandfetch.com/kalsey.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._