@kantarworldpanel.com
Consumer panels: We manage the biggest consumer panels on the market today.
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Kantar is a leading data, insights, and consulting company based in Spain. It was founded in 1993 and has since become one of the largest market research and data analytics firms worldwide. The headquarters of Kantar Spain is located in Madrid.
Kantar offers a wide range of products and services to help businesses make informed decisions and understand market trends. Their main areas of expertise include market research, consumer insights, media planning, and brand consulting. They provide solutions for various industries such as FMCG, retail, healthcare, technology, and automotive.
On a global scale, Kantar operates in more than 100 countries and has a strong presence through subsidiaries and partnerships. Some of its noteworthy subsidiaries include Kantar Millward Brown, Kantar IMRB, Kantar Media, and Kantar Worldpanel. These subsidiaries specialize in different areas of market research, advertising effectiveness, media monitoring, and consumer panels.
Kantar holds a significant market position globally, with a strong customer base and a reputation for delivering reliable insights. The company competes with other major market research firms like Nielsen, Ipsos, and GfK. It has established itself as a trusted partner for many top brands and agencies worldwide.
Over the years, Kantar has achieved several milestones and made strategic moves to enhance its services. In 2019, the company combined its various operating brands under the Kantar brand to present a unified and cohesive image to clients. This consolidation allowed for better collaboration and improved delivery of integrated solutions.
Currently, Kantar continues to innovate and evolve in response to the changing market dynamics. They leverage advanced technologies like artificial intelligence and machine learning to provide clients with more accurate and actionable insights. The company remains committed to helping businesses thrive in an increasingly complex and competitive environment.
In conclusion, Kantar is a prominent data and insights company with a strong presence in Spain and worldwide. With its extensive range of products and services, global operations, and strategic partnerships, Kantar has established itself as a leader in the market research industry
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