# Katy Milkman

- **Website:** <https://katymilkman.com>
- **Primary alias:** `katymilkman.com`

## Description

Katy Milkman is a prominent thought leader in behavioral economics, serving as the James G. Dinan Professor at The Wharton School, University of Pennsylvania, with a secondary appointment at Penn’s Perelman School of Medicine. Her pioneering research focuses on leveraging insights from psychology and economics to foster positive behavioral changes in areas such as savings, health, education, and social justice. Katy co-founded the Behavior Change for Good Initiative, underscoring her commitment to making a lasting impact through evidence-based strategies.

An accomplished author, her bestselling book, "How to Change: The Science of Getting from Where You Are to Where You Want to Be," was recognized by The New York Times as one of the best books for healthy living. In addition to her extensive publications in prestigious journals, she hosts the widely acclaimed behavioral economics podcast, "Choiceology." Katy's expertise has made her a sought-after advisor for major organizations, including Google and The White House, solidifying her status as a leading voice in the field of behavioral science.

## Industries

- 🧪 Science and Education
- 🧪 Social Sciences _(under Science and Education)_
- 🧪 Universities and Colleges _(under Science and Education)_

## Links

- [twitter](https://twitter.com/katy_milkman)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvdR3gnFm/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1721749208227)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Hippie Pink | #a94253 | accent |
| Blue Zodiac | #12205d | dark |
| Viking | #56c8e0 | light |

## Fonts

- Helvetica — asset _(custom)_
- brandon-grotesque — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvdR3gnFm/w/1500/h/500/idPZiOTp1Z.jpeg?c=1bxid64Mup7aczewSAYMX&t=1721749208095)

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_Source: <https://brandfetch.com/katymilkman.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._