# Kaufland

- **Website:** <https://kauflandcard.de>
- **Primary alias:** `kauflandcard.de`

## Description

Kaufland is a German retailer offering a broad range of groceries and everyday products through its stores and online marketplace, Kaufland.de. Its assortment includes fresh produce, bakery goods, meat, fish, dairy, household items, clothing, electronics, garden supplies, and products for babies and children, alongside numerous in-house and national brands. Customers can browse weekly offers, digital and print catalogues, recipes, and guidance on food and nutrition.

Kaufland Card XTRA is the company’s free loyalty programme, available through the Kaufland app or online registration. Members can access exclusive store and online discounts, coupons, prize draws, and digital loyalty points earned on purchases. Points can be exchanged for selected free products, coupons, partner benefits, and promotional rewards. The programme also connects members with services including Kaufland Pay, digital receipts, and self-scanning in selected stores. At participating locations, members can use the app to find electric-vehicle charging points and manage charging. Kaufland combines retail, digital shopping, customer services, and loyalty benefits to help customers find products and save across shopping channels.

## Industries

- 🛍 E-commerce and Shopping
- 🍔 Food and Drink
- 🍔 Groceries _(under Food and Drink)_

## Links

- [facebook](https://facebook.com/kaufland)
- [instagram](https://instagram.com/kaufland)
- [linkedin](https://linkedin.com/company/kaufland-deutschland)
- [twitter](https://twitter.com/kaufland)
- [youtube](https://youtube.com/user/kauflandde)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idtAq0vW3R/w/820/h/975/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793144360829)
- icon _(primary)_ — HEIF — [download](https://asset.brandfetch.io/idtAq0vW3R/idNB2aoAWe.heif)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Monza | #e10915 | accent |
| Black | #000000 | dark |
| Tacao | #edbe7d | light |

## Fonts

- Kaufland — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtAq0vW3R/w/200/h/33/idAMrYDCcv.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793144361437)

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_Source: <https://brandfetch.com/kauflandcard.de>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._