# Keep Going Athletics

- **Website:** <https://keepgoingathletics.com>
- **Primary alias:** `keepgoingathletics.com`

## Description

Keep Going Athletics is a performance-driven apparel and community brand centered on resilience, discipline, mental strength, and the choice to keep moving forward. Its message is reflected in products and experiences designed for the journey, not just the finish line. The brand offers men’s and women’s performance apparel and everyday essentials, including the Day One Align Bra, Crossover Legging, oversized tees, Steel Hydrator Bottle, and Endurance Cap. Its collections serve runners, lifters, athletes, and others committed to showing up for training and daily life.

Beyond its shop, Keep Going Athletics brings people together through athlete and ambassador programs, an Athletic Club, and community chapters. It also hosts the Keep Going Half Marathon, scheduled for March 14, 2027, in Ocean Isle Beach, North Carolina, with half-marathon, 10K, and 5K options. The event highlights mental health and resilience, and seven percent of its proceeds will support NAMI Wilmington and its work in the surrounding community. Through apparel, events, and connection, the brand puts its “Keep Going” mindset into action.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏈 Sports
- 🏈 Running _(under Sports)_

## Links

- [linkedin](https://linkedin.com/company/keep-going-athletics)
- [facebook](https://facebook.com/KeepGoingAthletics)
- [instagram](https://instagram.com/keepgoingathletics)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idlAroANki/w/45/h/30/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791570102135)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlAroANki/w/320/h/320/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791570102226)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Gray | #8c8c8c | light |
| Dodger Blue | #32a1fd | accent |

## Fonts

- var(--font-body-family) — asset _(custom)_
- var(--font-paragraph--family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlAroANki/w/400/h/225/idbL6cw1H-.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776296670858)

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_Source: <https://brandfetch.com/keepgoingathletics.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._