Keep Santa Fe Beautiful is a nonprofit volunteer program that works in partnership with the City of Santa Fe's Environmental Services Division to promote environmental education, litter awareness and prevention, and beautification programs. Their mission is to lead the community in keeping Santa Fe clean, green, and beautiful. They envision a community of inspired, active, and passionate stewards of this beautiful city.

Some of their notable projects include the City of Santa Fe Welcome Sign, the annual Great American Cleanup and Toss No Mas Cleanup days, the Adopt-a-Median program where they landscape city medians, and the Cigarette Litter Prevention Program. They also collaborate with the MASTER's Program Early College Charter High School and carry out rain garden installations, among other initiatives. At the helm of Keep Santa Fe Beautiful is Chairman Chris McLarry, a Dallas native who has been an integral part of the Santa Fe art scene for several years.

Executive Director Carol J. Branch, a Santa Fe local herself, brings her extensive experience in community service to further the organization's goals. Join Keep Santa Fe Beautiful in their efforts to maintain the beauty and sustainability of Santa Fe by volunteering and getting involved in their various programs